A message from Nike Women’s 15K Toronto Volunteer – Nike
Post date: May. 7, 2015
Application Deadline: Jun. 14, 2015
We are hosting a 15K race on Sunday June 14th2015 on Toronto Island, and are currently seeking Volunteers to contribute to our initiative. This event will be like no other. It is an opportunity to connect with many like-minded individuals, get involved with your community, and attend an unforgettable celebration on Toronto Island. The mission of our event is to celebrate women in sport and the run benefits the Leukemia and Lymphoma Society of Canada.
All volunteers will receive a complimentary Nike T-shirt and snacks for helping out. Anyone who is 16 years of age or older is able to volunteer, and there are plenty of different roles available for individuals and groups. Some shifts will take place prior to the event, while the majority are on race day. Volunteers can be involved on more than one day if they so choose!
If you are interested in volunteering with Nike, please contact email@example.com more information on how to register!
We’re looking for positive and collaborative energy, so bringing a friend or a group of friends will give this event a fantastic atmosphere!
Thanks for your interest and we are looking forward to hearing from you!
Thank you and have a great day.
Employment Type: Volunteer
Contact Name: Nike 15K TO Volunteer Team
Location: Toronto Island + Various Locations
10 Alcorn Ave.
Toronto, ON M4V 3A9
Contact Phone: 416-920-7044 x 376
Web Address: http://www.nike.com/ca/en_ca/c/women/events/toronto-15k
Nike sees women as a hugely important part of its customer base.
The company believes its women’s line could add $2 billion of additional sales by 2017.
And to make sure that happens, Nike has just invested in its biggest ever advertising push targeting women.
Nike’s #BetterFotIt campaign debuted with a 60-second ad, created by Wieden+Kennedy, during the MTV Movie Awards on Sunday night.
Unlike other Nike campaigns, which usually focus on already-accomplished athletes, the idea of this push is to encourage women to challenge themselves, even when they’re at the beginning of their fitness journeys and way out of their comfort zone.
Alongside the TV ads, Nike is also encouraging women to share their experiences on social media, using the #BetterForIt hashtag, and it has launched a “90-day better for it challenge” which combines workouts from the Nike+ Training Club App and the Nike+ Running app.
Targeting women specifically is not a new idea for Nike, but this is its largest concerted global marketing effort to date. Nike expects its women’s business to grow faster than its men’s business, from $5 billion at the end of this fiscal year to $7 billion by 2017, according to Bloomberg. The company will open a second women’s-only store in Shanghai at the end of the month.
Nike says in a press release, that it already has a digital community of 70 million women who look to the brand when it comes to sports and fitness. That community is growing and becoming more active. There are more female runners in North America on its Nike+ app (54% female, 46% male,) and globally the amount of female runners joining the app is growing at a faster pace than men, especially across Europe and China.
Other brands too are stepping up their female-focused marketing.
Under Armour, which recently surpassed Adidas to become the second biggest sportswear brand in the US, launched its largest-ever global women’s marketing campaign earlier this year and signed deals with supermodel Gisele Bundchen and ballerina Misty Copeland. Meanwhile, Lululemon is offering a wider selection of styles, colors, and prints, and has improved its customer service, according to Reuters.
The new Nike campaign is similar in style to a much-lauded ad currently running in the UK: “This Girl Can” for government organization Sport England. Where “This Girl Can” differs from the Nike campaign, however, is that it celebrates women of all shapes, sizes, age, and experience who are participating in sport (whereas the Nike campaign shows women of a similar, slender size.) Article via Business Insider.