When a little boy asserts himself, he’s called a “leader.” Yet when a little girl does the same, she risks being branded “bossy.” Words like bossy send a message: don’t raise your hand or speak up. By middle school, girls are less interested in leading than boys—a trend that continues into adulthood. Together we can encourage girls to lead.
Lifetime and BBDO New York are committed to Ban Bossy. Watch their inspiring takes on why the messages we send our girls matter—
and what happens when we encourage our girls to raise their hands, sit at the table and lean in.