It’s very easy to take shoes for granted…many people, and many children in the world don’t own or have access to shoes. Consider how much shoes enable you to travel, traverse uneven terrain, and to take care of your feet; and go without shoes on One Day Without Shoes Day to show your awareness of and support for those who don’t have access to such a simple but important piece of clothes. From May 5 – May 21, Instagram your bare feet with the hashtag #WITHOUTSHOES to give a new pair of shoes to a child in need. Toms believe in creating a world where we live for one, another. This year, on One Day Without Shoes, They are honoring your commitment to raising awareness for children’s HEALTH & EDUCATION. For EVERY PHOTO of bare feet tagged on Instagram,
they’ll actually GIVE A NEW PAIR of shoes to a child in need — no purchase necessary. Tag your friends and challenge them to do the same like mini me and I…see picture below.
We love Ellen Degeneres and everything she does. Ellen had a big surprise for one very lucky audience member! This video “the last one standing wins big” inspires me to continue to give back to those in needs. Watch it below.
Nike sees women as a hugely important part of its customer base.
The company believes its women’s line could add $2 billion of additional sales by 2017.
And to make sure that happens, Nike has just invested in its biggest ever advertising push targeting women.
Nike’s #BetterFotIt campaign debuted with a 60-second ad, created by Wieden+Kennedy, during the MTV Movie Awards on Sunday night.
Unlike other Nike campaigns, which usually focus on already-accomplished athletes, the idea of this push is to encourage women to challenge themselves, even when they’re at the beginning of their fitness journeys and way out of their comfort zone.
Alongside the TV ads, Nike is also encouraging women to share their experiences on social media, using the #BetterForIt hashtag, and it has launched a “90-day better for it challenge” which combines workouts from the Nike+ Training Club App and the Nike+ Running app.
Targeting women specifically is not a new idea for Nike, but this is its largest concerted global marketing effort to date. Nike expects its women’s business to grow faster than its men’s business, from $5 billion at the end of this fiscal year to $7 billion by 2017, according to Bloomberg. The company will open a second women’s-only store in Shanghai at the end of the month.
Nike says in a press release, that it already has a digital community of 70 million women who look to the brand when it comes to sports and fitness. That community is growing and becoming more active. There are more female runners in North America on its Nike+ app (54% female, 46% male,) and globally the amount of female runners joining the app is growing at a faster pace than men, especially across Europe and China.
Other brands too are stepping up their female-focused marketing.
Under Armour, which recently surpassed Adidas to become the second biggest sportswear brand in the US, launched its largest-ever global women’s marketing campaign earlier this year and signed deals with supermodel Gisele Bundchen and ballerina Misty Copeland. Meanwhile, Lululemon is offering a wider selection of styles, colors, and prints, and has improved its customer service, according to Reuters.
The new Nike campaign is similar in style to a much-lauded ad currently running in the UK: “This Girl Can” for government organization Sport England. Where “This Girl Can” differs from the Nike campaign, however, is that it celebrates women of all shapes, sizes, age, and experience who are participating in sport (whereas the Nike campaign shows women of a similar, slender size.) Article via Business Insider.
Janice Adore 