Tag: fitness

Yoga With My Fitness Routine

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image We often hear questions about where yoga fits into a fitness program. Is it cardio? Strength training? Stretching? Yoga is a unique form of fitness that encompasses some of these principles. A good fitness program includes cardio (at least 20 minutes, three days per week), strength training (for every major muscle group, at least two sessions per week) and flexibility training (ideally every time you exercise or at least three times per week).

Yoga itself cannot provide you with the same benefits as cardio and strength training. However, my experts coach consider yoga to be a great addition to a well-rounded fitness program. Yoga is great for flexibility (especially if you tend to skip stretching altogether). And while athletic yoga styles (such as Ashtanga) may elevate your heart rate to an aerobic level, the average calorie burn of a yoga class is not comparable to running or other forms of cardio. Consider yoga to be a restorative practice, offering diverse benefits that enhance your overall fitness level and mind-body connection.

The following link will help you begin a yoga practice:
http://www.Gaiam.com: Retailer of various yoga props, kits, books, videos and DVDs for a variety of fitness levels.
You can practice yoga as often as it fits into your schedule, whether once a week or daily. Each session can be as long or as short as you’d like, whether you choose a few poses that you enjoy or take a 90-minute yoga class. No matter how often you do yoga, you will begin to see positive outcomes with consistent practice. Spark people. Namaste!

xoxo,

Janice

Hourglass Yorkdale Grand Opening

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I would like to invite you all to the Grand Opening of Hourglass Workout Yorkdale! Ruby (Hourglass Workout Instructor, Owner of Hourglass Workout in Brampton) from @rubylicious_fit will be running a 5 hours of FREE classes on Saturday May 2nd from 12 pm to 5 pm at 3077 Bathurst St. lower level (North York peeps it’s only a 7 minute drive from Yonge and Finch area; And the Midtown peeps only 15 to 20 away from Yonge and Eglinton).

Come take a class or two or just come and kick it with Ruby and the rest of our Hourglass fam. Our founder Lyzabeth Lopez will also be dropping by and it’s a great opportunity for you all to meet the amazing woman who started this all. We will also have Bulldog Nutrition joining us, a demo and some small snacks will be provided.

Can’t participate ? No problem, just come and pick up a free week pass! Limited 2 for 1 memberships also available! Please note that free week pass and grand opening specials are available online as well here: http://hourglassworkout.com/classes/yorkdale/

Ruby and the Hourglass team are looking forward to seeing you all!

Connect with Ruby: www.hourglassworkout.com

Instagram.com/rubylicious_fit
Twitter.com/rubylicious_fit
Facebook.com/rubyliciousfit

xoxo,

Janice

Are You Better For It ?

.Reading time 3 minutes.

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Nike sees women as a hugely important part of its customer base.

The company believes its women’s line could add $2 billion of additional sales by 2017.

And to make sure that happens, Nike has just invested in its biggest ever advertising push targeting women.

Nike’s #BetterFotIt campaign debuted with a 60-second ad, created by Wieden+Kennedy, during the MTV Movie Awards on Sunday night.

Unlike other Nike campaigns, which usually focus on already-accomplished athletes, the idea of this push is to encourage women to challenge themselves, even when they’re at the beginning of their fitness journeys and way out of their comfort zone.

Alongside the TV ads, Nike is also encouraging women to share their experiences on social media, using the #BetterForIt hashtag, and it has launched a “90-day better for it challenge” which combines workouts from the Nike+ Training Club App and the Nike+ Running app.

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Targeting women specifically is not a new idea for Nike, but this is its largest concerted global marketing effort to date. Nike expects its women’s business to grow faster than its men’s business, from $5 billion at the end of this fiscal year to $7 billion by 2017, according to Bloomberg. The company will open a second women’s-only store in Shanghai at the end of the month.

Nike says in a press release, that it already has a digital community of 70 million women who look to the brand when it comes to sports and fitness. That community is growing and becoming more active. There are more female runners in North America on its Nike+ app (54% female, 46% male,) and globally the amount of female runners joining the app is growing at a faster pace than men, especially across Europe and China.

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Other brands too are stepping up their female-focused marketing.

Under Armour, which recently surpassed Adidas to become the second biggest sportswear brand in the US, launched its largest-ever global women’s marketing campaign earlier this year and signed deals with supermodel Gisele Bundchen and ballerina Misty Copeland. Meanwhile, Lululemon is offering a wider selection of styles, colors, and prints, and has improved its customer service, according to Reuters.

The new Nike campaign is similar in style to a much-lauded ad currently running in the UK: “This Girl Can” for government organization Sport England. Where “This Girl Can” differs from the Nike campaign, however, is that it celebrates women of all shapes, sizes, age, and experience who are participating in sport (whereas the Nike campaign shows women of a similar, slender size.) Article via Business Insider.

xoxo,

Janice